Social Networking for the Socially Minded

Social Networking for the Socially Minded

District Firm Razoo Joins Other Web Site Builders Trying to Reinvent How People Give Money to Charity

By Zachary A. Goldfarb Washington Post Staff Writer
Monday, December 17, 2007; Page D01

The office of Razoo on Connecticut Avenue blends two distinct cultures common in Washington.
It has the feeling of an Internet start-up, what with programmers clicking away, big flat screens, an espresso machine and funky green carpet. Yet the photos on the walls from Rwanda and other poor countries and the 11 employees, age 23 to 33, suggest it could just as easily be a nongovernmental organization.

The combination is no mistake. Razoo is a company that has built a Web site to connect people with one another, much like social networking giants MySpace and Facebook, but in support of humanitarian objectives such as preventing homelessness in the United States and helping families who live in a Nicaragua trash dump. Users and causes each have their own pages.

Complete article.