Friday, July 30, 2010

RIM plans to counter Apple's iPad with 'Blackpad' in November

RIM plans to counter Apple's iPad with 'Blackpad' in November
From AppleInsder article

By Slash Lane

Published: 03:20 PM EST

BlackBerry maker Research in Motion plans to enter the touchscreen tablet market and compete with Apple's iPad this November, when it will release the "Blackpad."

Two people familiar with the plans confirmed the product to Bloomberg, and the device will reportedly be called the "Blackpad." RIM already acquired the blackpad.com domain name this month.

The hardware is said to sport a 9.7-inch screen, identical to the iPad's dimensions, will also be priced similarly to Apple's touchscreen tablet, which starts at $499. It will include both Wi-Fi and Bluetooth, and will allow users to connect to the Internet through their BlackBerry. Apple does not currently allow iPad users to access 3G cellular data networks with their iPhone.

Sources said that RIM has no plans to undercut Apple's iPad pricing, as the company hopes to make additional profit from its tablet rather than sell a huge number of devices at a lower price.